Every Other Channel Is Rented Land. Your Email List Is Yours.
When your GBP optimization and local SEO are working, they are delivering a consistent stream of new customers who have never been to your dispensary before. Email marketing converts those first-time visitors into repeat customers who visit more frequently, spend more per visit, and are more likely to refer others.
The math is simple: a customer who visits your dispensary four times per year is worth four times the annual revenue of a customer who visits once and never returns. Email is the most reliable retention mechanism available to cannabis operators - and unlike the social media channels where your reach is throttled by algorithms, every email you send reaches every subscriber on your list.
Building the email list starts with capture: at the point of sale through your loyalty program, on your website through the AI chatbot, and through the GBP checklist opt-in. Every channel in the growth system feeds the list, and the list feeds every other channel. See everything included in the plan.
In-store loyalty program sign-up
Point-of-sale opt-in through loyalty program enrollment. Highest-intent subscribers - they have already proven they buy from you.
AI chatbot capture
After-hours website visitors are captured by the chatbot and added to the welcome sequence automatically. Highest volume capture source for dispensaries with active local SEO.
GBP checklist lead magnet
First-time visitor guides and product education resources offered on the website in exchange for email. Captures pre-purchase visitors researching their first visit.
Review request follow-up
Post-visit review requests from the reputation management system also offer loyalty enrollment to customers who have not yet joined the email list.